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AboveBoard is actively assisting another business to find its next Chief Marketing Officer.
Chief Marketing Officer
Confidential Posting for an External Company
4330 | Chief Marketing Officer | Confidential SaaS/Software and Technology Company | United States
4330 | Chief Marketing Officer | Confidential SaaS/Software and Technology Company | United States
Remote
About this Role
Role & Responsibilities
Top Qualifications
Marketing Excellence: Integrated Brand Marketing
Top Qualifications
Marketing Excellence: Integrated Brand Marketing
- Best-in-class brand builder and creative storyteller with a track record of increasing brand demand and brand engagement to generate business growth across a portfolio
- Brand visionary who understands both the qualitative, creative and quantitative sides of marketing. Deep experience building strategic plans, branding, and creative visualization and working with agencies to maximize ROI
- Leverages consumer insights and technology to refresh, amplify and generate meaningful and personalized consumer engagement, brand awareness, consideration and authentic experience broadly, and with local communities
Consumer-driven Digital Experience
- Demonstrated experience launching and/or scaling consumer digital experiences
- New school approach to digital marketing; Exceptional digital and social media marketing experience, including social strategy, paid search/social, loyalty, email, segmentation, and activation
- Deep understanding of performance marketing and full funnel growth tactics, especially influencer and social.
- Metrics and data-driven leader with experience in funnel optimization, marketing operations, developing, measuring and improving metrics/KPIs in Customer Relationship Management
Business Acumen: Commercial
- Possess a commercial mindset; forward-thinking around consumer trends & consumer behaviors and has developed sophisticated and highly segmented campaigns that drive measurable results and membership/lead generation
- Experienced commercial strategist with demonstrated success developing go-to-market strategies that drive growth and opportunities for top-line growth, more share of wallet and consideration
Leadership and Team Building
- Direct experience managing and growing marketing/commercial teams across all commercial functions with specific focus on brand growth, new customer acquisition and retention, and experiential marketing
- Team-oriented leader capable of effectively driving the team against the long-term vision and dynamic marketing roadmaps
- Unflappable and inspirational leader who can navigate market headwinds and ever changing external
- Unflappable and inspirational leader who can navigate market headwinds and ever changing external factors; has the proven ability to attract & retain a highly motivated and talented team in a performance and results-based organization
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