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AboveBoard is actively assisting another business find it's next Vice President of Marketing.
Vice President Marketing
Confidential Posting for an External Company
3985 | Vice President Marketing | Confidential Automotive Company | United States
3985 | Vice President Marketing | Confidential Automotive Company | United States
Remote
About this Role
Role and Responsibilities
- Build and execute on strategies for all Marketing streams, including Demand Generation, Digital, Advertising, Communications and Creative
- Generate and maintain strict control of the marketing roadmap, annual budget.
- Coordinate PR, share of voice, competitive positioning and broader media coverage, including national media
- Deeply integrate with Go-to-market functions within the company - sales, account management, customer success
- Set, monitor, manage and report on team goals including team building and and execute annual hiring plans
- Design branding, positioning and contribute to pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (including events, email campaigns, web pages and promotional material)
- Analyze prospect and customer behavior and business challenges in all the company’s target segments to determine customer personas and associated messaging
- Identify opportunities to reach new market segments and expand market share in current segments
- Proactively monitor competitive activity (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts with partner channels to leverage their reach and messaging
- Participate annual planning of company objectives
Requirements and Skills
- Progressive and demonstrable success as Marketing Manager, Marketing Director or Head of Marketing within a SaaS provider offering business applications.
- Exposure to, familiarity with and a genuine interest in the disruptive change taking place in the worldwide electricity landscape
- 3 years’ experience designing and executing successful marketing campaigns, both direct and via channels.
- Solid knowledge of web analytics, Google Adwords and design/execution of ABM strategies using multiple channels
- Experience in extracting consistent value from CRM software, particularly Salesforce and Pardot
- Leadership skills with the ability to set and prioritize goals and encourage high levels of discretional performance.
- Demonstrable copy authoring and editorial skills, plus the ability to ensure consistent tone and voice through all channels.
- Good competence levels in Microsoft and Google software suites.
- A highly open, transparent, and collaborative working style requiring little supervision.
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