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AboveBoard is actively assisting another business find it's next Vice President of Marketing.
Vice President of Marketing
Confidential Posting for an External Company
2861 | Vice President of Marketing | Confidential Travel and Hospitality Company | United States
2861 | Vice President of Marketing | Confidential Travel and Hospitality Company | United States
Remote
About this Role
Role and Responsibilities:
Reporting to the Chief Marketing Officer, the Vice President of Marketing will be responsible for leading and building our product marketing team and be the champion of the company’s offerings. The role is a key member of the broader Marketing Team and will partner with our Sales, Product Management, Partner Marketing, and Demand Generation groups to manage a team that creates messaging, content, competitive analysis, and tools that enable our sales and partner teams to effectively communicate the value of our offerings to all audiences.
Reporting to the Chief Marketing Officer, the Vice President of Marketing will be responsible for leading and building our product marketing team and be the champion of the company’s offerings. The role is a key member of the broader Marketing Team and will partner with our Sales, Product Management, Partner Marketing, and Demand Generation groups to manage a team that creates messaging, content, competitive analysis, and tools that enable our sales and partner teams to effectively communicate the value of our offerings to all audiences.
- Build, lead, and manage our team of product marketers and industry-focused product marketers to ensure the achievement of product sales targets.
- Translate the company’s business objectives, market opportunities, and product portfolio into a cohesive go-to-market narrative.
- Create and deliver product messaging and positioning to ensure alignment with our company positioning and GTM strategy for key sectors. Bring a strong focus to connect customer pain with our offerings and the business outcomes we produce.
- Product launches and announcements – refine and improve the process to maximize the impact of our announcements with prospects, partners, and industry analysts.
- Product branding and naming, ensuring alignment with the company branding strategy and guidelines.
- Competitive analysis and related content to enable sales and maximize their effectiveness.
- Build and lead a team of product and industry marketers.
- Work closely with product management, sales, and customer success leadership to ensure strategic alignment and efficiency in execution.
- Communicate the value proposition of our products to the sales team, customers, prospects, industry analysts and press .
- Develop buyer personas, solution messaging, and overall product content strategy.
- Contribute to the sales enablement process by creating compelling content (presentations, solution guides, white papers, blog posts), and delivering inspiring sales training sessions.
- Evangelize the company’s story by participating in relevant conferences, trade shows, and webinars
- In conjunction with product management, lead the product launch process and contribute to strategy for product pricing.
- Collaborate closely with Demand Generation, Sales, and Channel Partners to execute the company’s go-to-market strategy.
Professional Qualifications
- 8+ years full time work experience in a product marketing leadership role at a fast-paced, technical company.
- Experience with enterprise SaaS, IT, cloud, and security products.
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information and reach data-driven conclusions about product strategy and go-to-market activities.
- Self-starter who can work with minimal supervision and thrives in an environment where initiative is rewarded.
- Excellent oral and written communication skills and comfortable communicating with both technical and non-technical stakeholders.
Personal Characteristics
- High level of intellectual horsepower combined with the ability to listen and collaborate.
- Inquisitive and creative in solving problems and understanding new markets.
- Must be a builder – of teams, processes, systems and culture.
- Strong leader—action oriented and leads from the front.
- Structured and process-driven but efficient in execution.
- Ability to represent the company with gravitas and credibility both internally and externally.
- Highly organized and disciplined in his/her approach to the role.
- Have the seasoning and maturity that comes with experience, combined with a high energy level enthusiasm; be energetic, passionate, and resilient by nature.
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