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Chief Marketing Officer
Confidential Posting for an External Company
Chief Marketing Officer | Confidential Travel and Hospitality Company | United States | 3360
Chief Marketing Officer | Confidential Travel and Hospitality Company | United States | 3360
Remote
About this Role
Top Qualifications
Marketing Excellence:
Marketing Excellence:
- Experienced brand builder and storyteller; with proven expertise in molding and elevating brand positioning.
- Seasoned marketing leader who can articulate the brand vision cross-functionally, liaising effectively with product and sales teams to achieve a consistent brand experience
- Experience developing and rolling out marketing KPIs to measure ROI, efficient mix as it relates to trial and repeat
- Experience developing new and emerging markets.
- Experienced in both performance and brand marketing across digital and retail domains.
- Strong understanding of trade marketing. Experience managing and optimizing trade spend investments.
Domain Expertise:
- Full-stack marketing and leadership experience with high-growth CPG brands (ideally those with a strong omnichannel and retail/ grocer experience).
- Career experience in both a large, “classic CPG” environment as well as a middle-market and smaller-company environment.
- A strong understanding of packaging and POS/POP execution is critical.
- Experience with the management of a multi-brand portfolio is a plus.
- Experience with frozen or novelty item marketing is a plus.
- Experience scaling a high-growth CPG business into multiple channels, specifically retail channels (ie. Sam's Club and Publix). Driving into new geographies and accounts.
Innovation:
- Very comfortable working with syndicated data to inform both sales and marketing strategies
- Has led development, innovation, and marketing efforts for new products and packaging.
- Experience refining consumer insights and creating a customer segmentation strategy
- Proven experience using consumer insights/segmentation to build robust brand positioning and messaging strategy to drive customer acquisition and loyalty.
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