About this Role

• Establish the company as a credible, world-class brand and leader in the industry
• Build an efficient and comprehensive full-funnel lead generation engine, providing air cover for the sales team to be massively successful
• Implement and continuously improve marketing pipeline health and acceleration strategies
• Serve as an ambassador for marketing within the company and across functions; successfully communicate the value and impact marketing will continue to have within the organization
• Own and advance associated metrics of acquiring customers and pipeline management
• Oversee production of sales presentations for existing and new clients, including materials for RFPs for new businesses
• Develop and implement marketing strategies that contribute to building their brand presence
• Use data / metrics to make strategic growth decisions and effectively align marketing efforts with the sales team’s goals and objectives
• Partner closely with outside advertising agencies
• Strategize with executive leadership to implement marketing tactics to proactively enhance the company’s ability to attract new clients and ensure vertical market penetration is achieved
• Reposition the e-commerce presence, pivoting towards B2B sales

• 10+ years of experience of global experience in marketing and marketing leadership positions across a blend of SAAS/Enterprise B2B and broader consumer btoc businesses with companies recognized for excellence in branding and marketing
• Management of marketing professionals
• Exposure to and or an understanding of or interest in the broader IR/PR/Events industry and the evolving trends ideal
• Experience building and leading all aspects of company’s marketing strategy in a very hands-on manner either in a stand-alone growth company or as an entrepreneur within a growing area of a larger organization
• Proven experience partnering closely with sales and commercial efforts to drive revenue; a true partner to sales efforts with the ability and experience to influence and impact across broader functions including product, broader operations etc.
• Exceptional track record developing and implementing marketing strategies that have consistently met or exceed planned objectives, and materially contributed to top line growth goals in a subscription-based model
• Experience in software-as-a-service, ideally subscription
• Experience-based mastery of contemporary marketing practices and a demonstrated understanding of market development strategies, customer decision-making processes, and brand management, with an ability to successfully build brand recognition and market awareness while driving a high volume of leads to the business.
• Bachelor’s degree or equivalent preferred